How to Increase Sales With Amazon Ads and Amazon SEO?

Why Choose to Sell on Amazon?

Amazon is a leading marketplace worldwide and they operate in 5 continents and over 20 countries. By considering this, we can expect a glimpse of Amazon’s user base worldwide. If you are an SEO guy then you might know about the website traffic.

The Amazon.com site traffic in the United States is 200 million per month. Imagine this is a single month of data for a single country. So, we can assume they already crossed 1 billion website visitors per month worldwide.

This is a strong validation of Amazon’s marketplace capabilities in terms of selling products and building the brand. Amazon offers many exclusive features and things to help out new and existing sellers. We at Epiphany Infotech already covered many blogs from where any beginner seller starts with creating their seller account to listing a new and fresh product easily in the Amazon marketplace. I suggest you check out our blogs.

Let’s roll over the Amazon ads and Amazon SEO capabilities to discuss which one will suit you more and how they benefit in increasing sales on Amazon.

Why You Should Choose Amazon SEO?

Amazon SEO is an organic way to reach a wider audience with the help of Amazon listing optimization including good titles, descriptions, keyword-optimized bullet points, and more. In Amazon SEO, you don’t need to pay for every click or every impression. Here are some reasons why you should choose Amazon SEO optimization for your Amazon listing:

1. Increased Visibility: Just like traditional search engines, Amazon has its own search algorithm which is called Amazon A9 algorithm. Optimizing your product listings for Amazon SEO can improve your visibility within the platform, making it easier for potential customers to find your products when they search for relevant keywords.

What Exactly is Amazon A9 Algorithm?

The Amazon A9 algorithm is Amazon’s proprietary search and ranking system for displaying products to users. It considers factors like relevance to search queries, sales performance, keyword optimization, product listing optimization, seller performance, and product availability to determine search result rankings. Sellers should optimize their listings based on these factors to improve visibility and sales on the platform.

The Amazon A9 algorithm considers the above factors to decide which product should be ranked!

1. Cost-Effective: Unlike Amazon PPC advertising, Amazon SEO doesn’t require direct payment for clicks or impressions. It’s a cost-effective way to drive traffic and sales to your Amazon product listings.
2. Long-Term Results: While paid Amazon ads can offer immediate results, organic SEO efforts can yield long-term benefits. Once your Amazon product listings are optimized, they can continue to rank well in search results over time, leading to sustained traffic and sales. Amazon SEO ensures that the efforts you have made for your Amazon listing optimization will gradually benefit and sustain for a longer time in the Amazon search engine.
3. Credibility and Trust: Organic search results typically garner greater credibility and trust from users in contrast to Amazon PPC advertising. When your products rank organically, it can signal to customers that your Amazon product listings are relevant and popular among shoppers.
4. Competitive Advantage: By investing in Amazon SEO, you can differentiate your products from competitors and potentially outrank them in search results. This advantage can provide you with a competitive edge in the bustling marketplace.
5. Better ROI: While Amazon PPC advertising can yield immediate results, organic SEO typically offers a better return on investment (ROI) in the long run. Once your listings are optimized and ranking well, you’ll continue to receive organic traffic without ongoing ad spend.
6. Enhances Product Discoverability: Effective SEO tactics such as keyword optimization and strategic product categorization can enhance the discoverability of your products. This means that even shoppers who aren’t explicitly searching for your products may come across them while browsing related categories.
7. Facilitates Cross-Promotion Opportunities: Amazon listing optimization can help you identify cross-promotion opportunities within Amazon’s ecosystem. For example, if one of your products ranks well organically, you can leverage its visibility to promote related or complementary products to the same audience.

Overall, with the help of Amazon SEO, sellers can harness the platform’s immense potential to increase brand visibility, drive targeted traffic, and ultimately boost sales in a sustainable and cost-efficient manner.

Why You Should Choose Amazon Ads?

Amazon ads are a simple way to get results immediately. Unlike Amazon SEO, Amazon ads can bring instant buyers for your product. In Amazon ads, when users click on your ad then they need to pay for every click.

The cost for every click depends on the country you are working in and the ad type you have selected. Amazon offers different methods to run ads with multiple ad formats such as video ads, audio ads, display ads, custom ads, and more. Let’s understand the types of Amazon ads:

• Sponsored Products: Keyword-targeted ads appearing in Amazon search results and on product detail pages.
• Sponsored Brands: Customizable ads showcasing brands and products at the top of search results.
• Sponsored Display: Ads targeting relevant audiences on and off Amazon, appearing on product detail pages and across the web.
• Amazon DSP: Programmatic platform for display and video ads, offering advanced targeting options.
• Amazon Live: Livestreaming platform for brands and influencers to showcase products and engage with customers in real time.

Benefits of running Amazon ads for your products

1. Immediate Visibility: With Amazon ads, your products can appear prominently at the top of search results or on product detail pages, providing immediate visibility to potential customers. This can be particularly beneficial for new products or those in competitive markets.
2. Targeted Reach: Amazon’s PPC advertising platform allows you to target specific audiences based on factors such as search terms, customer demographics, and shopping behavior. This precision targeting ensures that your ads are shown to users who are most likely to be interested in your products.
3. Flexible Budgeting: Amazon ads offer flexible budgeting options, allowing you to set daily or campaign budgets based on your advertising goals and financial resources. You can also adjust your bids in real time to optimize performance and maximize ROI.
4. Enhanced Brand Awareness: By appearing prominently in search results and on product pages, Amazon ads can help increase brand awareness and recognition among shoppers. This can be especially valuable for building brand equity and loyalty over time.
5. Complement Organic SEO: While organic SEO is essential for long-term visibility on the platform, Amazon PPC advertising can provide an immediate boost in traffic and sales. By combining both strategies, you can create a comprehensive marketing approach that maximizes your reach and impact on the platform.

How Amazon SEO and Amazon Ads together can hit the goals?

Combining Amazon SEO (Search Engine Optimization) and Amazon Ads can be a powerful strategy for hitting your goals on the platform. Here’s how they can work together effectively:

1. Keyword Optimization: Amazon SEO involves optimizing product listings with relevant keywords so they rank higher in Amazon search results. Running Amazon Ads allows you to identify high-converting keywords that you can then integrate into your SEO strategy. By using the same keywords in both your Amazon PPC advertising and Amazon product listings, you increase the chances of your products appearing in relevant search results, driving both organic and paid traffic.
2. Testing and Optimization: Amazon Ads allow you to quickly test different ad creatives, targeting options, and bidding strategies to identify what works best for your products. You can then apply these insights to optimize your Amazon listing for better organic search performance.

For example, if you find that certain product features or benefits resonate well with customers in your ads, you can highlight them in your product descriptions and bullet points to improve conversion rates organically.

1. Let People Know: While Amazon SEO primarily focuses on driving organic traffic and conversions, Amazon Ads can also be used to increase brand awareness and reach new customers. By targeting broader keywords or running display ads, you can introduce your brand to shoppers who may not have discovered it through organic search alone. This increased brand visibility lets people know about your brand very well, so they will likely open the product page the next time your SEO-optimized product appears on their screen.
2. Crush Your Revenue Goals: Optimizing Amazon product listings with SEO and running Amazon ads surely benefits in increasing your revenue. We have significantly seen the growth of our client portfolio when they run Amazon ads alongside Amazon SEO optimization of their products.

End, which strategy should you decide on?

We want to sum up all in a short line – If you have a tight budget then you should go with Amazon SEO services that will cost less and benefit you in the long run. But If you don’t have budget issues and want to grow your sales regularly, start investing some part of your revenue in Amazon advertisement. Amazon PPC advertising is suitable for large product portfolio businesses. One another strategy alongside looking to step up your business ahead. You can choose Amazon SEO and Amazon ads together to maximize revenue and brand visibility. We are always ready to become your Amazon ads and Amazon SEO partners to manage your marketplace business and optimize well to outperform. Visit EpiphanyInfotech.com for a free consultation about the next step in your Amazon seller journey.